Microsoft's Google attack ad campaign comes to an end

Dive summary:?

• Microsoft confirms that the advertising portion of their Scroogled campaign against Google is coming to an end.?
• Scroogled was launched in Nov. 2011 by Microsoft as a sort of attack campaign against Google for switching its shopping results to a paid model; the campaign soon grew to include claims that Google was reading users emails to serve ads.?
• So far, 3.5 million people visited the Scroogled site and 114,000 ?signed a petition asking Google to stop accessing their Gmail accounts.?

From the article:?

"Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Though this part of the campaign is done, it?s a pretty safe bet that we haven?t seen the last attack of Google from Microsoft."

Source: http://www.marketingdive.com/news/microsofts-google-attack-ad-campaign-comes-to-an-end/106283/

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