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Head coach Andy Reid of the Philadelphia Eagles walks off the field after the game against the New York Giants at MetLife Stadium on December 30, 2012 in East Rutherford, New Jersey.
Photo by Elsa/Getty Images
For the second year in a row,?Slate?and?Deadspin?are?teaming up for a season-long NFL roundtable. Check back here each week as a rotating cast of football watchers discusses the weekend's key plays, coaching decisions, and traumatic brain injuries. And?click here to play the latest episode of?Slate?s sports podcast Hang Up and Listen.
So of course when the clock at last ran out on Andy Reid in Philadelphia, nobody knew what the heck was going on. He was fired before the final game Sunday and coached anyway. No, he wasn't fired till after the game Sunday. No, not that either; he wasn't fired till Monday morning. One last utter clusterfuck of an endgame for the Eagles, thank you very much, Andy Reid. For 14 years of service, here's a gold watch. When the big hand is on the 12 and the little hand is on the 1, next Sunday, it's nap time.
Bless his weird, stoic, confused heart, and off with his head. There will be plenty of people lining up to tell you that Reid was the worst fourth-quarter tactician in the league, a big-game choker, a bullheaded misuser of talent, a nincompoop, a slowly sinking barge to nowhere. Most of that is true. He was also a better coach than most franchises?and certainly the eternally scattershot and dysfunctional Eagles?usually see.
That is why Eagles fans hated him so. Andy Reid's Eagles were good. At times, they were very, very good. For 14 years?or rather for the greater part of 12 of those years?the Eagles were about as good as anybody else in the league. Sixteen times each season, or 17 or 18 or even 19 times, Reid's teams took the field with an undeniably plausible chance of winning.
It's a strange thing to be galled about, when you step back and consider it, but it was galling. The number of times they actually did win topped out in 2004-05, at 15: 13 regular-season victories, two playoff victories, and the ball in Donovan McNabb's hands with 5:40 to go in the Super Bowl, within striking distance of a beatable Patriots team. The Eagles needed two scores, and they got one of them?on that still-baffling three-minute-45-second slow march down the field, their relentless downfield progress matched by the even-more-relentless draining of the clock. It was the Andy Reid-iest sequence of Andy Reid's career; I watched it with a friend who hates the Eagles, and he abandoned his rooting interest and started yelling at the TV set in sheer objective disbelief and frustration. How could any team be so stupid with so much on the line?
Reid set the standard, and then Reid failed to live up to it. The nightmare of the Super Bowl aside, the indelible memory of the Reid era for me is a September 2006 home game in which the Eagles came out and battered the Giants all over the field, rolling up a 24-7 lead by early in the third quarter. It could easily have been 35-7, but it was such a mismatch, the Eagles mislaid a couple of easy scoring drives without putting the points on the board.
And then every single bounce started going the Giants' way, and the still-callow Eli Manning started making plays, and the Giants almost got close enough to tie it?and?then, with 10 seconds left, the Eagles committed a flagrant personal foul, moving New York into range to kick a tying 35-yard field goal. The Giants won in overtime, but not before Eagles defensive end Jevon Kearse suffered a season-ending knee injury.*
Two years ago, after what turned out to have been Reid's last playoff game with the Eagles, I concluded that Reid was best understood as a?powerful but slow football thinker?a coach with a rare gift for building sound, successful teams, but with no corresponding gift for rapid adjustment and decision-making. On balance, his strengths did outweigh his weaknesses. He had nine winning seasons and only three losing ones, for a .584 winning percentage. It's just that his weaknesses were on display in the 3 p.m. hour. Or in January.
Would it have been better to have spent the past decade-plus rooting for the Cleveland Browns? Philadelphia got its answer this year. Actually, at 4-12, the Eagles were a game worse than the Browns. It was miserable and humiliating. They went out with a 42-7 beating by the Giants, leaving them with the third-worst scoring differential in the league.
There's no vindication for Eagles fans in this. Reid's world had been wobbling on its axis ever since the resignation and cancer death of his defensive coordinator, Jim Johnson, in 2009. His once-chosen quarterback, McNabb, was traded and faded away; the miraculous revival of Michael Vick flatlined.
And his son Garrett died of a drug overdose during Eagles training camp this year. For another coach, at another point, with another team, that could have been a storyline or an explanation or a point of sympathy. It's hard to imagine that the coach's unthinkable personal tragedy didn't have something to do with his team's complete disorder and unpreparedness this year. But the relationship between Reid and Philadelphia was already too embittered and exhausted for anyone to do anything with the sad fact but leave it there.
Correction, Jan. 1, 2013: This article originally misstated the first name of former Philadelphia Eagles defensive end Jevon Kearse. (Return.)
Source: http://feeds.slate.com/click.phdo?i=5c514da58cab850e5147bf035b03d3ed
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Happy New Year and Welcome 2013!
Also, Happy Birthday to TopRank?s Online Marketing Blog!
A little over 9 years ago I started this blog as a way to save and share links to industry news. Over the years it has evolved in many ways thanks to our community and our team at TopRank.
Since 2003 Online Marketing Blog has generously shared thousands of posts, reaching millions of online marketers all over the world. Every time I speak at a conference, whether it?s in New York or Sydney or London, multiple people approach me with thanks for our blog?s contribution of insight, tips and useful information. That feedback is priceless and very much appreciated.
Now for some thanks back:
With BlogWorld?s New Media Expo (NMX) conference coming up next weekend, I think it?s incredibly timely for a blog birthday post that shares tips from years of first hand experience. I appreciate that there?s a lot of advice on blogging out there and for those that want to hear from someone that has been at it for a very long time and with great results, this post might be of interest.
There?s really no way to predict 100% what a blog will do for your business, but at a minimum, a blog can serve as a direct communications platform for your company to reach all audiences that you might want to engage with. Setting goals and having a purpose is essential for any business investment in time and money. Otherwise, how will you know how to create your plan or when you?re successful?
My initial goals were simply to be functional and useful. Then they extended to things like traffic, search visibility and referred traffic to our company website. Now we can count a variety of goals that include customer acquisition, recruiting, industry media coverage, conference speaking and private workshops for companies, industry networking and other engagement, growth, retention and advocacy goals.
When companies launch new blogs there?s excitement about the promise of creating a new way of communicating with prospects, customers, new employes and the media. ?The people responsible for creating content often have other responsibilities besides the company blog. Seeing your hard work published for the world to see, the first comments and mentions of your posts on industry websites is exciting.
That excitement, or ?honeymoon period? is going to wear off. ?Developing and maintaining a productive business blog takes work. It also means working smart. Many of the solutions to that work/hard smart observation are in the rest of this post. Just be aware that after you start a business blog or hire a dedicated blogger, there will be a period of over optimism and then reality will set in regarding being able to maintain several quality posts per week, keeping up with comments and being able to show a return on the time spent.
When I first started a blog, Minneapolis digerati Garrick Van Buren asked me what my blogging strategy was. I replied that I had none, it was purely an experiment. The look of disbelief he gave was a bit of a lightbulb moment. It took me a while to develop a sold strategy after that, but things really ramped up after I did.
A plan can be as simple as outlining a hypothesis about what a blog will do for you or your company and the steps you think are necessary to reach those goals. ?If you want to be known as the king of ?red widgets? then planning blog posts around that topic will help advance that goal. That means topics from the reader?s perspective, not just editorialized advertisements for the brand. It also means planning networking, outreach, off-blog commenting and integration with other digital and offline messaging. ?A good blog can be a force multiplier for a social media or digital marketing effort.
I know one of the motivations for many individual bloggers is self expression. The motivation of expression is very powerful. But it can lead you away from reaching business goals.
When it comes to blogging for a business, it?s essential to identify business objectives and audience interests right along with self expression. The flavor of ?personality? added to blogged content that serves the needs of your readership is a lot more valuable than a rant. Accurate and timely information is more shareable and travels farther when a business blog has a particular voice. Self expression and business goals do not need to be mutually exclusive with business blogging.
Growing your blog audience means building community. People will often only show as much interest in your business blog as the interest you show in the community. So engage, ask and answer questions relevant to the topics your target audience is interested in. Tapping into those ongoing experiences means content that your audience will care about and a never ending source of new ideas.
While it?s important to use empathy with your community to identify topics that will attract and engage them, it?s also important to communicate your key values and unique selling proposition. ?With thousands of blog posts and even more social media updates published every day, there?s a lot of competition for your community?s time. ?By aligning your key business values and unique selling proposition with the content plan for your blog, you?ll provide a stronger signal that will help your brand stand out.
Great content isn?t great until people can find it, read it and share it with others. With a business blog, that means incorporating promotion into the?editorial?process. The free blog content planning spreadsheet?we published a while back provides for the usual, dates, topics, keywords and media. It also includes planning how certain blog posts will be promoted. Make promotion part of the process.
Writing a fantastic post and then deciding to reach out to people you haven?t connected with in a year or more to help you promote it, probably isn?t going to get the response you expected. ?As you plan your blog?s overall topics and themes, start reaching out via comments and social networks to the movers and shakers on those topics. Show value first, ie ?give to get?. ?When the time comes to promote, those networks where you?ve invested time and created value are more likely to return the favor.
Better yet, they?ve subscribed to your blog and are already helping to share because the content is relevant and useful.
One of the biggest concerns companies have over corporate blogging is being able to maintain high quality content over time. ?I can assure you, I?ve learned this lesson many times. ?One of the keys to maintaining quality is to stay connected with your community and the industry. Take notes of trending topics and connections that you see. I like to use Evernote to nurture these ideas until they become budding blog posts.
Beyond planning topics and writing in advance, keep a queue of blog posts that you can draw from. Sitting down and writing a 2,000 word blog post like this one can take a long time, time that you don?t have. Rather, add to it from time to time. ?It?s easier spending a few minutes here and there on a post over a period of days or weeks than trying to find 1-2 hours of uninterrupted time.
A blog is not and should not be an island. ?A blog can serve many communication and engagement purposes from marketing to PR to customer service. Integrating the blog content plan with a company?s overall content marketing strategy should be a given, but often is not. Blogs can be excellent places for?repurposing?other digital content. ?They can provide support to other digital marketing content and advertising as well. ?Integrating key messages from other business communications and promotions into the blog editorial plan will help amplify those key messages in a natural way.
As I?ve mentioned previously, I?ve written over 2,000 blog posts myself which amounts to over 1.2 million words. ?It took me a long time to learn the lesson of asking for help. I didn?t hire an internal marketer until 8 years of blogging. ?A diversity of bloggers helps spread the workload, it introduces new voices that may better resonate than your own, ?and for business blogging it can tap into subject matter experts that would otherwise go unpublished.
Asking for help goes beyond content contribution to social?participation. Giving relevant team members a heads up about a particularly special blog post may result in more social sharing. The same goes for sharing on social networks.
The key to asking for help is to make it crystal clear what you want the person to do, make it easy for them to do and give feedback upon completion. People will work for a living but die for recognition. Make sure you recognize contributors that are actually helping advance the blogging effort ? content, sharing or both.
Whether it?s listening to other blogs and emerging stories in the news or mining topics most often mention in your comments and the site search queries, adaptability is key. Leverage data from web analytics, social media monitoring services and even Google Alerts to identify mentions of your blog, trending topics and what your community is actually?responding?to. Adapt editorial as you need to and even ?newsjack? to tap into emerging news stories that you can be a part of. This requires speed and active monitoring but can be well worth it.
Speaking of speed, responding quickly to comments on the blog shows you value contribution and participation. Since so much content on a blog can get shared through services like Facebook, Twitter, LinkedIn and Google+, it?s important to monitor those services too, in order to acknowledge commentary or to participate in resulting discussions from your posts.
A blog for the blog owner is like a baby and you want everything perfect. Or like in my case, I?ve been at it for over 9 years. There are things I know that have taken a very long time that someone new to the business blogging world isn?t going to pickup overnight. No matter how many processes, checks and balances that you put in place, errors can occur. Whether it?s a type (the bane of my blogging existence) or a bad link or just bad writing.
Few companies have the luxury of a blog editor who can read through every post, check every link and also edit for style. But even when you don?t, it?s important to hold a standard for quality. ?Even with that standard, mistakes will be made. ?Identify them, correct them and move on.
In my world, blogging serves multiple objectives including marketing, PR, Recruiting and Customer Service. ?In order for the effort of 5 posts a week (except yesterday) to pay off, it?s important to monitor the KPIs that lead to business value and to make changes
Think about the customer or audience journey to decide what?s important for you to measure. From creating awareness of your category and interest in your brand, to being included during consideration of different services or products to the ultimately being chosen, creating, promoting, monitoring and optimizing blog content performance is essential. The path for marketing as I just outline is very different than for recruiting or customer service.
Just make sure you can tap into analytics resources to measure progress and outcomes that the blog is contributing to. You?ll be able to show value of course but also tap into the information you?ll need to optimize performance of your investment.
I could write (another) book about blogging for business, so these insights are just the tip of the iceberg. If you stick around a while, you?ll hear many more.
If you?ve been blogging for a while, what are some of your best lessons learned?
Source: http://www.toprankblog.com/2013/01/11-lessons-learned-9-years-blogging/
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[From BuffaloNews.com]
Like a desperate gambler with one last roll of the dice, Niagara Falls a decade ago bet on casino gambling to turn its hard luck into good fortune.
The towering Seneca Niagara Casino came with a promise of jobs, money and development ? which all seemed foreign to the struggling city.
But as the casino?s first decade ends this week, not many of the hopes have turned to reality ? and the city has mixed feelings about the gamble.
Read full article here:? http://buffalonews.com/apps/pbcs.dll/article?AID=/20121229/CITYANDREGION/121229286/1157
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For some who watched this 60 minutes clip, (ok, a few people) this could have been Boehner's moment of glory.?
Here was a man who, it appeared, sincerely cared about the middle class. The American Dream. Here was a man who cared about the children.
However, to the vast majority of viewers, I suspect they felt that it was a shoddy bit of political play-acting.?
Many, like myself, thought it was both amusing and frightening. (In that clip, he looked like the guy you would think twice sitting next to on the subway.)
But, taking a closer look at his statement :
Boehner: I can't go to a school anymore. I used to go to a lot of schools. I used to see all these little kids running around. Can't talk about it.But what does "a shot at the American Dream" actually mean for a man like Boehner? In an excellent article, The UK Guardian's Michael Tomsky takes a look at the age of Boehner's childhood and the conservative policies of that age bear no?resemblance?to the policies the today's Republicans.
Stahl: Why?
Boehner: Uhh. (warbling voice) Making sure..uh. That these kids got a fair shot at the American Dream (sniffing) like I did. It's important.
In the America John Boehner grew up in, the country had a president - a Republican president - who believed the following:Should any political party attempt to abolish social security, unemployment insurance, and eliminate labor laws and farm programs, you would not hear of that party again in our political history. There is a tiny splinter group, of course, that believes that you can do these things. Among them are a few Texas oil millionaires, and an occasional politician or businessman from other areas. Their number is negligible and they are stupid.
Although fiscally conservative, President Eisenhower recognized the need to extend educational opportunities to all of the country's children, regardless of race, ethnicity, religious?affiliation? gender or their position in the social class hierarchy. He saw education as a national security issue and the key to America's future in the Cold War Age. He stated back in 1957, when Boehner was entering secondary school:
"The education of our children is of national concern, and if they are not educated properly, it is a national calamity."
As the second oldest of twelve children in a family of "modest circumstances," Boehner clearly benefited from Eisenhower's appreciation of education for all Americans- not merely the wealthiest. Under Eisenhower's policies, millions of American children, like Boehner, had access to an high standard of ?education. ?Boehner was, in fact, the first member of his family to receive a college degree.
At the time of that 60 minutes interview, his record seemed to support a commitment to early education. During the Bush Administration, when Republicans thought money grew on trees, he was instrumental in drafting the "No Child Left Behind"Act. (NCLB). This legislation sought to improve the education for disadvantaged children at a elementary and secondary level. It was by any measure a noble effort to improve education for American children.
The No Child Left Behind Act of 2001 dramatically increased federal spending on and authority over public education in America.Not only that. Even with the increased federal funding, it was counterproductive. .According to another authoritative source, since NCLB set no national standard for schools, it had the effect not improving the levels of education but of reducing the educational standards set by states.
Thus, the problem with NCLB is not that it is an under-funded mandate. A state can meet the NCLB mandates with existing Title I funds if it sets student-performance standards low enough. Instead, the problem with NCLB is that it gives states a strong incentive to dumb their standards down. This incentive undermines the main purpose of NCLB, which is ??to ensure that all children have a fair, equal, and signi?cant opportunity to obtain a high-quality education and reach, at a minimum, pro?ciency on challenging State academic achievement standards and state academic assessments?? (NCLB, Section 1001; emphasis added).
This perverse incentive could be eliminated, of course, by more federal funds, so it is accurate to say that NCLB does not provide the funding needed to meet its own objectives. Because NCLB does not actually set standards, however, we cannot measure the degree to which it is under-funded in this sense.
For millions of children, NCLB, as Boehner's proud achievement, his contribution to the American Dream, was doing quite the opposite than what it was supposed to do. And no amount of crying for cameras about those neglected children was going to change that.
The Heritage Foundation, like Boehner, talks a lot of the American Dream. Meanwhile it salutes people like Rush Limbaugh at its website. This is a man who suggested that cutting school lunch programs might not be a bad thing.?
After all, he said, if children wanted food, they shouldn't rely on the government, they should look in community dumpsters as their source.This is Limbaugh's idea of the American dream for the poor. The fact that the Heritage foundation looks to this man for inspiration says a lot about the philosophy of the organization. (His smiling face can be seen on their website so surely this is an endorsement of his ideas.)There's another place if none of these options work to find food; there's always the neighborhood dumpster. Now, you might find competition with homeless people there, but there are videos that have been produced to show you how to healthfully dine and how to dumpster dive and survive until school kicks back up in August. Can you imagine the benefit we would provide people?
The stupidest part of the ultra-conservative position is that cuts in education will undermine the very thing that distinguishes them as a political movement. Investing in early education is the only sure means of encouraging self-sufficiency. Giving children a decent education is an investment which will later pay dividends of reducing the number of social programs that support the needy.?
The fact that Boehner (or any of the old school conservatives) neglected to point this out to the Tea Party radicals is just another sign of the failure of leadership of the GOP. They chose to be cowards to bullies and this is the result.?
More recently, The Heritage Foundation helped to bring about one of Boehner's most embarrassing humiliations as the leader of the Republican majority in the House.?
After walking away from negotiations with the president, Boehner embarked on a foolhardy alternative, known as Plan B.?
Heritage?s Alison Fraser, director of the Roe Institute for Economic Policy Studies, and J.D. Foster, the Norman B. Ture Senior Fellow in the Economics of Fiscal Policy, said, " ... the Republican counteroffer, to the extent it can be interpreted from the hazy details now available, is a dud. It is utterly unacceptable. It is bad policy, bad economics.?
Like enemy soldiers on the parade grounds, the Tea Party politicians then immediately fell into line and that, as they say, was the end of Plan B. There was no Plan C, D or Z. Boehner's leadership of his own party was suddenly in question and with it, any further negotiations with the president. How can you negotiate, after all, with a leader who is constantly being undermined by fringe elements in his party? He can promise the world but he cannot deliver.
Without any doubt, the biggest loser in the fiscal cliff negotiations has been Mr. John Boehner.?
Oh and poor children.
Because of his inability to lead his own party- thanks to the Tea Party betrayal- Boehner has failed to provide a reasonable opposition that the President can negotiate with. A vocal minority in his party has led to an impasse in any further means of finding a compromise. The Tea Party's intransigence to raising taxes (or rather allowing Bush taxes cuts for the wealthiest class to expire) has made Boehner a laughing stock of American political history.
Except now, as midnight approaches, while few people are actually laughing. And Boehner has every reason to shed some tears.
The National Association for the Education of Young Children (NAEYC) is the world's largest organization working on behalf of young children and for months has warned about what could happen if the nation plunges over the cliff.
A fair budget and a reduced deficit are important, but those goals should be met without making dramatic cuts to child care, Head Start, education, nutrition programs, or other basic needs of low- and moderate- income children and families. Right now, Congress and the White House are negotiating the "Fiscal Cliff" ? not only about who should pay more or fewer taxes, but also about dramatic cuts to spending on critical programs (including Head Start, child care, child nutrition, and many more services for children and families).
Because roughly 75% of public funds for early childhood education come from federal funding, the federal spending cuts being discussed would have significant consequences. If Congress and the White House do not change the automatic cuts (part of the Fiscal Cliff called sequestration), then 100,000 children will lose Early Head Start and Head Start, and roughly 80,000 children will lose child care assistance.Other educational organizations have also sounded the alarm bells as another source?tells us:?
?These cuts to our schools would be devastating and of course would impact student achievement,? said Deborah Rigsby, director of federal legislation for the National School Boards Association (NSBA), in a press call Wednesday. ?[They] would result in increased class sizes ... the elimination of after-school and summer-school programs, a narrowing of the curriculum, the closing of school libraries, and more.?
If John Boehner had been serious about his tears for Leslie Stahl, if he had had an capacity for leadership, he would not have allowed this debacle to continue.
Related Posts : Education, Fiscal cliff, John Boehner, Obama. Budget, Tea Party
Source: http://nomadicpolitics.blogspot.com/2012/12/the-tears-of-john-boehner-and-coming.html
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